Sun City Center, Florida.

Sun City Center is one of the largest active retirement communities in Florida and it is a genuinely specialised market. Almost the entire housing stock is age-restricted, single-storey, and built from the 1960s onward as villas, attached homes and modest detached houses, and the community runs on golf carts, with a cart path network connecting the housing to the clubs, the courses and the shopping. Photographing a listing here as though it were an ordinary suburban house misses nearly everything the buyer cares about.

The amenity set is the product. Multiple golf courses, indoor and outdoor pools, a fitness centre, an enormous roster of clubs and activity buildings, and the cart access that ties them together are what the buyer is purchasing along with the house, and a gallery that omits them has understated the listing badly. Cart access and cart storage in particular are decisive practical features here.

Beyond that, the details that decide sales are accessibility details: step-free entry, a walk-in shower, single-level living throughout, a laundry that is not in the garage, doorway widths, an enclosed and air-conditioned lanai. Those want deliberate frames, and a floor plan does more work on a Sun City Center listing than on almost anything else in the county, because a downsizer is establishing whether their furniture and their mobility fit before they will drive out.

Technically this is honest, bright, undramatic work. The stock is modest and heavy processing reads as concealment to a careful, price-sensitive buyer. Enclosed lanais need flash and a blend or they read as a dark box on the back of the house.